Thursday, November 15, 2012

Boxers or Briefs--a short musing on men's underpants

A man’s underwear can say a lot about who he is. But the real question is, do men really care about which underwear they’re putting on each morning? Shaun Cole who is an expert on the matter helped us answer our questions and gave us the rundown on the history, brand labels, and how advertising plays a key role for customers. Do men really shop for underwear with the same care as women?

The big question was taken to the streets of the city of Brotherly Love. We questioned the men and women on which style they prefer, specific brands they like, and what they look for in men’s underwear.  At the end of the day we found results were split 50/50. There was no real sense of brand loyalty and more importantly most of the men said they didn’t care for brands but were attracted more towards comfort. Of the men we encountered, they preferred boxers over briefs. Shaun Cole was right after all; those David Beckham and D&G ads are really just eye candy to give the girls something to talk about.

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